I bought a cheap Conair hair dryer and was so disappointed. It had two speeds and no cooler setting to reduce the heat.Then I came across this beauty! It has 4 speeds with the ability to increase or decrease the blowing power at each speed. It also has a "cool" setting which, I found out, some hair dryers don't have anymore. It came with a diffuser and a narrower, more direct attachment for drying just certain parts of your hai for styling. I love it because the opening where the heat comes out is larger. The narrower ones don't work well with my naturally curly hair because it's just too direct. It's very lightweight and the switches for increasing power are so easy to use. I can do it with just my thumb. I've had other dryers where I've had to hold the dryer in one hand and turn it on with another hand because the toggle was too hard to use. I hope this lasts me a good long time!FINALLY! Been waiting my whole life for THIS blow-dryer! Everything I always wished for, & thought a blow dryer should do, this one does. Need it to blow hard when drying the back of my head, & blow soft when drying my bangs --YES, ADJUSTIBLE SPEEDS! Wish I didn't have to use heat to dry my hair everytime (hello south Florida summers) --YES, there is a COOL SETTING choice! Need it to dry my hair quickly without having to use the hottest setting--YES, dries my very thick hair QUICKLY on medium & cool speeds! Why it's taken so long for someone to finally make a blow dryer that does everything that's NEEDED, I don't know...but,I do know THIS IS IT. This does what all blow dryers SHOULD do (but others don't)! BEST DRYER EVER!I have thick, curly hair and this dryer is the best I've ever had. It's my first ionic dryer and it's making me wish I hadn't waited so long. My frizzy days are gone, as are those days of damp hair I ran out of time trying to dry all the way. It get my hair dry and frizz free in a few minutes now. I use the diffuser that came with it and it's all I need. So fast, efficient and small for the power. It is more portable than a full size dryer--about the size of my travel dryer--but the handle doesn't fold, which is why I probably wouldn't pack this unless I checked baggage. I didn't buy it for that reason, though, so no complaints there. Overall, I'm extremely happy with the value and effectiveness of this product. I'd recommend it.Love this dryer! Small, lightweight, dries my hair quickly and best of all doesn't cost hundreds of dollars! I had been toying with buying one of the more expensive ones, but with all the good reviews this dryer has, I thought, "why not give it a shot?", I'm so glad I did. My hair stylist gushes over her Dyson, I had her use it on me to diffuse my hair, I'm one of those naturally curly girls that normally does a blow out when I'm at the stylist, when she did it, I was not impressed. My diffuser broke on my old hair dryer and in looking at replacements, found that a diffuser is about as much as a new dryer, so glad I bought this! Ladies, save your money! This one works!During a particularly brutal heat spell this past summer, I wanted to find a dryer with an actual cool setting, not just a cold shot button. This dryer fits the bill. There is no cold shot button, but it has a cool setting and you can also adjust the amount of air coming out. It works great and is lighter weight than my old dryer. I took it on a trip last week and found it lightweight enough to use as a travel dryer, although it is heavier than my usual travel dryer. Overall very pleased with this purchase.This hair dryer is amazing. I have super frizzy hair and used to have to dry my hair and then straighten every single inch of my hair to reduce the frizz and kinkiness. Ever since I got this hair dryer it has reduced my frizz drastically and now I only have to lightly go over my hair with a straightener. It’s super lightweight and dries my hair very well. I love how there’s a setting for cool air so I don’t have to hold down the button, and there is more than two levels of drying power too!!!i had dyson dryer and just bought 2 years and now is totally die and not able to use, so I found this hair dryer and looks similar like dyson's , give myself a try and bought it. oh my god, it's really good , they can adjust the heat level and the fan level, very easy to use. from this wonderful experience , i really suggest everyone, no need to to sepnd $400 to buy Dyson instead of this one. its really a good hair dryer and you will never regret, I am a very picky person but this one, i would highly recommend everyone if really want to get a good hair dryer with reasonable price.I really like the design of this dryer! It is light and compact, which makes it easy for travel. I love the multiple heat settings, and one of them is for cool air. All of the hair dryers I have had in the past had attachments that "click" on to the end of the hair dryer and they usually break. The attachments for this hair dryer are magnetic, which is genius! I also really like that the speed or airflow of the dryer is controlled by a dial rather than a typical setting of low, medium, or high. So far very happy with the purchase, and would recommend it!